#ICanDoThat Episode 25 with Rebecca Macpherson

In the 25th episode of #ICanDoThat Jonathan Joseph interviews Rebecca Macpherson. Little Red Fashion introduces Little Red Village and its first interview series #ICanDoThat on instagram. Our #ICanDoThat campaign is a one-question interview for our IGTV that asks industry professionals across disciplines to respond to the question: "What advice do you have for a kid who wants to do what you do within fashion?"


The video of this interview can be found here!


 Prerecorded and posted: October 28th, 2021



Jonathan Joseph

Rachel Elspeth Gross

Rebecca Macpherson

Jonathan Joseph  00:00

Hello everyone and welcome to this week's installment of #ICanDoThat here at Little Red Fashion. Unfortunately, we are unable to be joined by my comrade in arms Rachel Elspeth gross, but I am here with Rebecca McPherson who is an amazing editor at independent publishing house of hocus pocus comics. Thank you so much for joining us. How are you?


Rebecca Macpherson  00:19

I am doing fantastic. Thank you so much for having me here.


Jonathan Joseph  00:23

Oh, absolutely. You know, as independent publishers ourselves here, Little Red Fashion, it's so nice to be speaking with kindred spirits. As a fellow word nerd, it's great to talk to an editor who is equally as passionate about weird things like orthography and grammar and syntax,


Rebecca Macpherson  00:37

and the Oxford comma.


Jonathan Joseph  00:40

Oh, pry it from my cold dead hands, I need the Oxford comma in my life, we are very big proponents of the Oxford comma here at Little Red Fashion. Because you need it. I mean, it really does change things. So we often like to start these interviews by asking our guests what got you to where you are today. So for your intents and purposes, as an editor, what lit the literary bug within you, when you were a kid.


Rebecca Macpherson  01:06

The Literary bug hit me when I was very, very young, because I was raised in New York and LA, but I would go visit my grandmother in New York during the summers, and she had tons of books there. So I grew up reading everything, all the classics pop before I was 10 years old. So I've had the literary bug in me since I in the womb, because I'm honored to be when I was in her womb. So I never saw myself as an editor. But um, it's funny how that happened. Because I actually started back in the day, doing modeling with my mother, my mother, mother and daughter modeling in New York. So I do have a fashion background. And that's what I wanted to be, I want to be a model when I grew up, that was my first goal, but um, went the long way around through the TV, film and theatre production. And as Dwight and I were decided to do our own independent publishing company, I thought, You know what, I love words, I'm a word of file, I mean, rhyme, I'm an anglophile, I think I could do this, it'd be wonderful. And he's also an editor as well. So when we each write stories, or content for the media will look at each other's work. And so he said, you need to add your editing stuff, and then go, you go create and I'll edit. So it kind of happened, just you know, as a fluke, you know, it was just me and him doing this thing together, telling our stories for kids and me the two eyes to look at things. So I just started editing, it kind of just came up by that.


Jonathan Joseph  02:28

yeah, became that natural, give and take and that balance. You know, writing is a lot like fashion, in the sense that it takes a team, you know, nothing happens just with one person, even though sometimes from the outside, it may look that way. I know for me, you know, you are your own worst editor, I like to say because it's often you're just too in it, you're too close to it. And having worked with designers and codesigning collections, that binary relationship, where you're bouncing off each other is where some of the best creative juices flow. It's so important to the creative process. I think. That's why finding solutions for creative play here at Little Red Fashion is super big for me, as a founder, because letting kids know that, you know, through fashion, it's not just about playing dress up. But if you're playing dress up with your friends, maybe you want to one of you could pretend to be the editor, one of you could have a fashion magazine, one of you could pretend to be the designer showing the collection, there is this inherent team building in a lot of creative fields, but I think often goes unacknowledged or often goes unexplored. And so our goal here is to really create as many opportunities for that as possible. And I know, you know, with The Little Red Dress, our first book, got through many drafts and many, many edits. With our team going back and forth, I always think an extra set of eyes is essential.


Rebecca Macpherson  03:50

It is we autocorrect, you know, we're too close to the project, we see things and it's just, I have no problem giving my project to somebody to edit as well, vice versa. I mean, it does take a team to get this right. And what we started was just to Dwight and I with a dream of telling our stories to kids around the world and and embracing them, and also letting them know that they could actually write their own stories as well, because a lot of publishers now are taking stories from very young kids. So it's a big deal in the publishing world, the publishing world has changed dramatically anyway. I mean, it's amazing. Even back back in my days in LA, where I was part of Operation Read, if we would make sure that kids have books, even when I wasn't editing back then I really made sure I wanted the kids to read, always be reading, because that helps your imagination grow. And you never know what you're going to be when you grow up. But it kind of skews in different directions and gives you just different worlds to build and to be a part of whereas you may not even hear that in your classroom, or maybe not even in your home. So absolutely.


Jonathan Joseph  04:50

I think for us at Little Red Fashion that is such a huge part of the mission, especially with kids who are interested in fashion because that's a discipline in contrast to other others like Whether it's theater, painting, sculpture, football drama, there's not as many resources, especially if you're a parent, you're not into it. Right? Where do you go? Where the? Where does that come from? We're telling you really fill that gap too. And give adults in the lives of children who love fashion are interested in or maybe of the fashion bug, as it were, those types of resources. I can't tell you how many conversations I've had, either in these Little Red Village interviews, or just in my career, where someone said, you know, I really wanted to be a designer, and my family just didn't get it. They shamed me. They said, You can't make a living doing this. And as writers, like we've heard that too.


Rebecca Macpherson  05:40

Why don't you get a real job? Yeah.


Jonathan Joseph  05:43

Right, exactly. And so, being able to create tools, that broker those conversations is really at the core of everything we're doing at Little Red Fashion. And, you know, as an independent publisher, as well, even talking to our colleagues at the IPBA. You know, there is such an amazing shift in the zeitgeist within publishing, we're at a really exciting time, where there's more independent publishing houses, more hybrid models, and more stories being told that are often not historically acceptable to the mainstream publishing industry. You know, our own voices, for example, movement is so so important. And as you know, as a company, and as a founder, who is Latinx, and lives an intersectional reality, it's so important for me to be centering different voices that are historically marginalized, especially in the worlds of both publishing and fashion. That every child should be able to see themselves in the things that we're putting out there. And they should be able to feel like they're being both seen, honored and appreciated instead of appropriated, because that's a really important conversation, I think both the publishing and fashion worlds are having right now, finally.


Rebecca Macpherson  06:54

for kids these days, I mean, for them, they have been blessed with the internet, we didn't have that back then. So we had no closer media or forums or anywhere to go to if they had like minded people to encourage them to be what they want it to be. So they have a lot more going for them now.


Jonathan Joseph  07:13

That's why we do our role, Little Red Fashion very much twofold. Right? On the one side, we have the the original stories that we're producing, and so we're creators. On the other side, we're also curators where we're taking this vast wealth of information from all these different platforms and creators and saying, you know, just like our booklets that we put out, for example, through these interviews that we just published, Yeah, yesterday. You know, it's about making that accessible. I think accessibility is so important. I think a lot of independent publishers, Hocus Pocus included from everything I've seen for you guys. That's at the core of what you're doing is well, can you tell me a little bit about what the process of starting Hocus Pocus was like?


Rebecca Macpherson  07:55

It was actually fairly easy. My husband Dwight. At first, he had been writing comics for about 10 to 15 years. So we have worked with the big companies as well, he did the whole traditional publishing route. So he knew the whole business back and forth. He knew how to, you know, promote it, and to get people involved in a community. He had that behind them. But we didn't have the freedom to write the stories that he wanted to write. When we got married, we decided throughout publishing a book for our middle son, who, Duncan, who's autistic, we wanted to get him to be reading more. So we actually wrote up, he wrote a book about it again, and so on misfits that was for kids of special needs. And he wrote, he read that whole thing. He read comics back and forth. So we knew ah, there's a need out there for kids that like to get to comics. So we decided to do it. We just sat there when they thought you know what, let's do our own thing. This is way before we to Wattpad, all that kind of stuff. It's all crazy now, but we thought, You know what, get a book up there to get artists together, get it done, let her put it up on Amazon and get to go. And so it was actually kind of easy for us to do it. We just we just did it. We just did it. Yeah, all my life, I've just done it.


Jonathan Joseph  09:04

You know, I empathize with that entirely. You know, the impetus behind Little Red Fashion is really just me creating the things that I was shocked, A, didn't exist yet. As a man in my 30s. You know, I was like, we've had all these shows whether it's making the cut next and fashion, this or that.


Rebecca Macpherson  09:20



Jonathan Joseph  09:20

Where are the tools that go with that even in 2015. You know, Project Runway had Project Runway kids, you would think around the same time there would have been a bursary. Nope, still a very closed, insular industry. And so the idea of demystifying it is really important to me and I think what's great about independent publishers like you is, you know, you're also demystifying being a creative and being able to put your own voice and your own creation out into the world. If there was someone watching who has a child that is a voracious reader and, you know, making reading stories and doing all these things, but what advice would you give them for helping to nurture that time?


Rebecca Macpherson  10:01

Oh, wow, I says, but today, there's so many different, like online publishing, please that he can he or she can go to on that one because like, like Wattpad there's another one I heard today I should have wrote it down because I was like, ah! a new place to look to, to put your story up there where people can read it, edit it, and maybe pick up with a big publisher. But um, if your child is that creative, and they're, they don't think like most kids that you see around the block, and you kind of tell what a creative person thinks they think very differently. They see life differently. I mean, I would urge that by just getting them involved in their the theater group in school. That's what I did when I was in high school that kind of brought me out of my shell becasuse I was very shy, as a youngster, I was kind of more quiet. But I thought, well, theater would be kind of fun. And that's actually what got me started in fashion. Because of the costuming. I love the idea of costuming, and doing that. So I joined the SCA to learn how to sew, and I sold my so so I, I still have passion, all throughout my life. Fassion leads itself throughout my whole life, it always is always there. You know, it's just a big part of my of my, my being.


Jonathan Joseph  11:06

Of the way you have the way you process the world around you, I think, you know,


Rebecca Macpherson  11:11

through it, it totally runs through it. But anybody, any kid wants to really get involved in fashion and be a designer and bring that watch The Devil Wears Prada. Please watch that movie, because you'll probably find out where that girl starts. I've been there. Yeah, theater production set. So it tells you it gives you a really big view of what that world is. And, um, and another thing is, I saw a video today on Vogue, I was watching that channel on YouTube and a lot of smart people who work at Vogue, and Harper's Bazaar, they're they're very smart, gifted, creative people, follow them on their social media accounts and really get to know most people, because they do have their day job, but they bring a lot of themselves to that day job and they wouldn't be there if it weren't a valued asset to that team.


Jonathan Joseph  12:02

Absolutely, that's one of the most unique things about fashion is that, as a field, unlike many others, allows a much larger percentage of you to be brought to the table.


Rebecca Macpherson  12:15

Yes, exactly. They want you to bring your attractive style when you walk in the office, they want to see what you're wearing. And it's not kind of superficial, it's important. It's part of fashion. Fashion, if you look at it through the ages, it's weaved our lives and it's moved culture along the way we dress the way we present ourselves to the world. So I have to get to know the editors of the magazine, I've written letters to editors back in the day say, Hey, I like the story. And they wrote back. That's an encouragement as well to a child who wants to get into that. I mean, write, write your authors, go to a bookstore and meet them in person, I always thought that was really important too. If a book really influenced me, I had to meet the person behind the words. And so I'm in LA, they have  Book Soup, it's a great bookstore, they have a lot of book signings, I will always be there with my books again, this time, because I want to meet the people with the words. So for me, that's important. So for fashion, go to fashion week, just crash it. See what happens, do that. If you're in New York, make it happen.


Jonathan Joseph  13:16

I've crashed a fair number of shows growing up in Connecticut, and Fairfield County, it's like an hour outside of New York. You know, I think, as you were saying before, you know, we're living in a time where a lot of these things are more accessible than ever. And you just got to run with it. I think, both for, for most creative fields, there is this natural level of tension or hesitancy to just put yourself out there. I know, for me as an extrovert, it was a lot easier than let's say someone who is an introvert. But like you, I went to the theater side of things when I was younger in high school. And it's definitely in my fair share of musicals, some of which were good, some of which were not. But all of which were instrumental in teaching me how to articulate myself and teaching me how to understand narrative and translate a narrative and fashion much like writing and much like any crazy, it is all about translating your narrative for an audience through whatever medium resonates with you. And so for our audience here, obviously, we're talking about, you know, translating that narrative to fashion. My next question now that you now that I know you are a costume fan, what is your favorite period of costume and dress?


Rebecca Macpherson  14:32

Oh, my gosh, oh, oh, well, okay. Well, I know it's something that I had to narrow it down, because when I was costing me that was doing on medieval gowns, so that's a totally different world there. But I would say the 1930s and 1930s because not the sensibilities but the style. And that and that's from dandy. Willington who I follow on Instagram very fabulous man who's he's bringing back this the sense of style for men when they when you walk into a room and you look like a man and not look like a man, you just get dressed, you just were presented your best foot forward and we lost I know through the 60s Everybody got wild hippie, I get it. You know, that was a cool style too. But we lost that we lost that madman look and so, but to me the 30s Everybody had a hat or limited hats or whoever had that the purses and the gloves and shoes. The 1930s and 40s would be a beautiful time. I would love to have a whole wardrobe with that.


Jonathan Joseph  15:40

I'm a sucker for a good blazer, a good suit. I like structure. I like tailoring so I too love that. And what I also love about the 30s and the 40s is that the hats finally were made with less mercury and they wouldn't kill you.


Rebecca Macpherson  15:53

Exactly. This medieval times are beautiful but you have to remember back then there wasn't really an easy time to live.


Jonathan Joseph  16:01

On our TikTok we were just discussing since it was October you know on some Victorian you know morning we're talking about Victorian mourning dress and the fact that basically every item of clothing contains something that would kill you.


Rebecca Macpherson  16:20

Dying literally dying for Fassion, yeah.


Jonathan Joseph  16:22

Yes. Although I will recommend if you haven't read it. There's a phenomenal book on the subject Fashion Victims.


Rebecca Macpherson  16:28



Jonathan Joseph  16:31

Fashion Victims is one of my favorites. I wish I had it with me but I'm not in the office. I am home today because we're supposed to get a nor'easter and a bunch of rain. So I came home a little earlier. I was originally going to do this interview from the studio because I usually like to be able to hold up the book a book when I recommend it. But there is also a children's version of fashion victims. That's a little more of a simplified redacted version. That's a nice little hardcover kids book. So there's actually an adult version and a kid's book version, all from the same researcher who did the did the research for fashion victims and it's a great book highly recommended to everyone. If you guys are watching and follow us on our TikTok I definitely have mentioned it and referenced it throughout it over the past couple of weeks. Because it is October it is spooky season and I'm sure it's This must be your favorite time of year for for Hocus Pocus to.


Rebecca Macpherson  17:21

it actually the fall for me I come alive in the fall. I kind of feel slumbered throughout the summer I've never been a summer person but when the fall comes and the leaves and everything becomes crisp. It's electric, everything comes comes to life. So for me yes for Hocus Pocus. Yeah, this is the coolest time of the year for us because it's all about the magician being scary.


Jonathan Joseph  17:41

Yes, and I mean, anything kids books related that is traditionally when the slates come out, and it's part of this seasonal cycle.


Rebecca Macpherson  17:50

This is this is such a great time of the year. This is the Thanksgiving and Christmas. Oh my goodness.


Jonathan Joseph  17:55

I know it's the low I'm a very big lover of the fall. I like layering. I'm a hiker like hiking so being able to see the leaves change and all that and that just kind of wrestling through the leaves on the hiking trails. One of my favorites,


Rebecca Macpherson  18:09

the sound of a birch tree you know walking through the woods hearing that. Oh my goodness, I missed that from the North. I'm in Florida right now. So I'm a little a little different weather down here. But um, yeah in New Hampshire, I lived there for two years as a child and oh my goodness, that was just a wonderful time. So yeah I  miss those days.


Jonathan Joseph  18:24

in Connecticut right now. We're right in the peak.


Rebecca Macpherson  18:26

You're right here. It is


Jonathan Joseph  18:28

gorgeous. Feeling that after this weekend, we will have the annual storm that knocks all the leaves off the trees. So I'm glad I caught it the past few weekends last weekend I went hiking, it was really nice.


Rebecca Macpherson  18:40

I live vicariously through you. I have to hike through the swamp.


Jonathan Joseph  18:47

So one of the questions we always ask our guests here at Little Red Village for these I can do that interviews. Aside from what advice that you would give to nurture the talents of a budding editor, writer or fashionista is definitely 100% a book that resonated with you a book or books you can feel free to go on a tear. Because we are perpetually building our book list that we will be releasing quarterly and updated from our guests. So you know a book or books that either you were obsessed with as a child that really spoke to you that lit the spark, you know within you or that you love known through you and retrospectively you're like you know what, that was a really impactful book for me. Because we love recommending more books to our followers.


Rebecca Macpherson  19:30

Well, I'll tell you two of them one of the first ones that really resonated with me as a child was Kenneth Graham's, The Wind in the Willows. That's what I go back to every I read that actually I read that all the time I go back to and read different phrases from because it's just it's I love animals and how he made the world of animals come alive as they were real people with towns and histories and backstories and how they interact with each other. That book is incredible as an as a gem of a book and you can read it at any age. So I recommend that and also The Lion, The Witch and The Wardrobe, any of those books, when you meet him as a child, they're completely different than as read them as an adult. Because the fairy tales you read them as a child, they resonate completely different as an adult and you grow into those books. So any CS Lewis, read them all, just read them all. Over and over again.


Jonathan Joseph  20:22

You know, I feel the same way I do the same thing with Brian's Jack's Redwall series. I as a kid,


Rebecca Macpherson  20:29

Oh, yeah. Oh, my gosh, that's another one.


Jonathan Joseph  20:31

Thank you. Yeah, no, I as a child, I was obsessed with the red wall series, I got the first red wall book. And I was like, instantly hooked. And then I read all of them. And there are so many. And that whole universe, I think that was one of my first sort of realizations and recognitions of the power of universe building, which is something obviously, as an independent publisher, we're definitely thinking about here at Little Red. Because it just does interconnected storylines, the power of those narratives and individual characters really spoke to me. And, you know, from a costuming perspective, not for nothing, but a lot of those characters within that series of very much in the medieval, you know, the medieval vein. And I was, I remember just always drawing even at recess, the warrior and all of those. So I was a really big fan of that. And I was a big Calvin and Hobbes kid.


Rebecca Macpherson  21:34

There you go. I remember when that strip first came out, and I was thinking, That's it right there. It says little teddy bear, but it's actually a lion. It comes. That's what happened. That's my imaginary friend. So that strip really resonated with a lot of people. Ageless comedy.


Jonathan Joseph  21:50

apologize in advance to the Winnie the Pooh fans who are watching because I used to have a Tigger doll. But it was one of the original like the old school style one, but I pretended it was Hobbes instead of Tigger.


Rebecca Macpherson  22:02

That's fine. He falls over like like Hobs.


Jonathan Joseph  22:13

I really did love them. But you know Calvin and Hobbes. I mean, I recommend left right and center. I think it's some of the most intelligent comic strip writing. Bill Watterson is a brilliant a rockstar have absolutely Rockstar. And I think what I love about him the most is that he always treated children like the intelligent adults, that miniature adults that they are, you know, he never did the infantilizing thing he never dumbed things down. It was always approachable, digestible, and relatable, you know,


Rebecca Macpherson  22:45

I think people forget that, that kids are not just little kids that they're able to handle very broad ideas in and we have to give them that genius because they're, they're smarter than what we think I think we just think that they're really teeny, and they don't understand that they haven't been through a lot like we have. But they're extremely intelligent, and they're very intuitive.


Jonathan Joseph  23:02

And that was a big part of why I also started to read because, you know, fashion is a lens through which we can view everything from political science, to history, to economics to all these different facets of the world around us. And I don't think it's ever been adequately treated as that lens, especially as relates to children, I think, everything I ever saw about fashion history as a fashion history nerd when I was a kid, and I remember, okay, you can read Vogue. And you can read Harper's, and you can comb through magazines, and that's all well and good. You're not necessarily going to get a fashion historical education that way. And you're not necessarily going to understand the true brevity of what fashion really represents broadly through that either. And so trying to create tools that talk about these nuances, and use fashion as a way to maybe broker some of these tougher conversations, you know, my goals that we're never preaching at families or children or children, but instead, opening them to the possibility that maybe we can have a conversation about why my shirt is $4.99 and what that entails, with how I take care of it, even if my shirt is $4.99 Maybe I should treat it like it was $159.99 so that it lasts longer, maybe I can learn. And so I think we connecting with clothing, especially in our fast fashion driven society, especially for kids to make them more conscious consumers and much better caretakers of their own clothing. I mean, how many parents out there watching would love it if their kids were like gung ho about doing the laundry and a long sleeve shirt and doing all those things? Life Skills, all these different things like fashion, I think are so important.


Rebecca Macpherson  24:43

Right and I think they used to have it back in the day when they had real home economics. They don't have any more and parents aren't teaching their kids how to sew anyway because they're busy on their phones. So sorry parents, but um, a lot of them are just kind of checked out. But watching movies, movies will open your eyes to lots of fashion. The Harry Potter movies have fassion in it. I mean, all kinds of movies.


Jonathan Joseph  25:04

Every has fashion it. The one that just came out, even Dune, I mean, I just read. I mean, the costume is phenomenal.


Rebecca Macpherson  25:12

In that crazy. It was the craziest I've ever watched I did. And I'm like, I just kept looking at it visually, it was stunning, visually stunning, because just the way it makes you feel. I mean, I felt cold, I felt sterile,


Jonathan Joseph  25:26

It was visceral. It was in the costume. And I thought it was so well done. It was so visceral. And again, it's a narrative. It's the idea of using clothes to tell the story.


Rebecca Macpherson  25:36

It drives a story. So you're more in tune because like, well, what are they wearing? And the people in the sand? Would they have to adapt to that their eyes were blue. I love that whole idea of just showing a difference, a different view, what you normally would see when I was a little kid, but oh there's so much.


Jonathan Joseph  25:51

Oh, absolutely. And that's why I also was working so hard on the augmented reality piece, for example, and really trying to infuse and bridge that technical divide, because let's face it, as much as parents and caretakers that we speak to are like, Oh, we're trying to reduce screen time. And this then the third, that's all well and good. And I'm all for traditional books 10 ways to Sunday I you know, but I do think that for especially certain children, research shows. For those, especially with learning disabilities, they actually sometimes have better learning outcomes through a device and through interactivity. And so being able to provide that additional context, whether it is fashion historical, or if you know, like we have with The Little Red Dress, when you have a loom, you know, explaining being able to tap on that loom and see, oh, this is the shuttle and this is what this is called. And this is a heddle. And this is what this is called. There was a series of lovers child that inspired the AR, I'll tell you heard it here first book, The thing that inspired the AR for Little Red Fashion as a piece of our DNA was the eyewitness book series. If you remember those.


Rebecca Macpherson  26:59

The eyewitness book series? why is that, because my brain?


Jonathan Joseph  27:01

The eyewitness book series, I believe was DK Publishing. And they were serialized into you know, there was like one on rocks and one on minerals, and one on Ancient Romans. And there were all these different topics. And it was almost like a visual encyclopedia. Okay, and I remember loving them, because I was able to dive down this rabbit hole if I was like, Oh, I can nerd out and like, was like Wikipedia, but analog, you know. And so the idea of being able to reinvent that wheel in a way that kids today would resonate with, was really exciting to me, and really interesting. And the idea of being able to take our static resource a book, and grow it over time with different AR activations, and being able to change them up or add different interactive videos, for showing them this is a cobbler making shoes. And an atelier, this is, you know, being able to either show this kind of a machine, and this is what that does, or let's take you behind the scenes of a manufacturing facility, all these different opportunities. That technology now affords us that, frankly, in conversations with booksellers, they say, oh, you know, these big publishers, they're not really doing that. These booksellers, were telling us a lot of these larger publishing houses are trying to integrate AR but they're doing it in a very respectfully gimmicky way, where it's, we've licensed character X from Franchise Y. And so and so fly's around your living room goes on your table to okay, there's room for entertainment. I'm all for entertainment. That's, that's fine. I'm more about edtech I'm more about the educational piece and providing that content. And I think it's something I think is also exciting, you know, for you know, how publishing houses like Hocus Pocus, where it's like, imagine the ability to tap on a frame within a comic and boom, some more character development can happen. Things like this and insane. Yeah, and and I think that publishers are slowly waking up to it. But as usual, it falls to us on the independent side of things. Truly take the risk, and really, spearhead these kinds of things.


Rebecca Macpherson  29:17

Be the groundbreakers you know, be the trailblazers as well on your own website had that kind of interaction with the kids and being able to touch that and explore the world within the world of your stories. Absolutely. That would be insane. It can be done.


Jonathan Joseph  29:31

It can be done. We are hard at work on it and trying to make it affordable.


Rebecca Macpherson  29:38

So it goes back to fashion because even with me and Rachel how I met her, you know all my life. I have been just fascinated and enamored with the wedding dress with Jackie Kennedy. I didn't know who had created that dress at all. I had no idea and I was just thumbing through my Instagram and she came up with that's a story on Jackie Kennedy came on.


Jonathan Joseph  30:03

Yeah. And the story behind it is utterly fascinating.


Rebecca Macpherson  30:07

The story behind that, I was so fascinated and so thankful that reached me at the time.


Jonathan Joseph  30:16

Yes, we we are so lucky to have Rachel as a member of our team here at Little Red Fashion. It's our in house fashion historian. She and I struck up a wonderful friendship, my obsession with her is long standing. Because she, like myself, is all about uncovering the often untold stories behind the curtains behind the designers. And, for me, that's that's where the magic happens. And that's why we're here today for this interview, and for other interviews for Little Red Fashion, because we want to highlight all elements of both the fashion industry and everything that goes into it, even creatively, and why we're interviewing folks like yourself who although you're in publishing now who have a love of fashion, understand what fashion can do to expand horizons and translate narratives and tell stories, which at the end of the day, is really what we're all here to do is to help tell stories better and help children learn through stories better.


Rebecca Macpherson  31:13

Absolutely. Absolutely. Yeah. Well,


Jonathan Joseph  31:15

we're rounding out the half hour mark and I just want to thank you so much, Rebecca for joining us for this episode of Little Red Village for our I can do that series. On Jonathan Joseph make sure if you are watching, you are following both ourselves @littleredfashionco on Instagram and Hocus Pocus publishing because they're doing some amazing work and we always want to share that with our audience as well. I am going to end the recording also one last thing for those of you who have not yet done so definitely head to Little Red fashion.com hit that shop button and pick up your pre order for augmented reality hits copy of the red dress, which is dropping in February. Bye everyone!


Rebecca Macpherson  32:03


Jonathan Joseph


Little Red Fashion Creator and CEO Jonathan Joseph is a fashion loving visionary & consultant who's loved fashion since childhood. After consulting in the luxury space for a bit, he was inspired to write The Little Red Dress. From there he realized kids who love fashion lack the same level of targeted resources from books to tech that their peers who love music or sports have had for ages. Our entire vision is dedicated to his mom, Margaret, who started his love of fashion as a kid looking for unique socks to cover his leg braces!


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