#ICanDoThat Episode 21 with Hanan Besovic (@ideservecouture)

In the 21st episode of #ICanDoThat Jonathan Joseph and Rachel Elspeth Gross, interview Hanan Besovic (@ideservecouture). Little Red Fashion introduces Little Red Village and its first interview series #ICanDoThat on instagram. Our #ICanDoThat campaign is a one-question interview for our IGTV that asks industry professionals across disciplines to respond to the question: "What advice do you have for a kid who wants to do what you do within fashion?"


The video of this interview can be found here!


Live Stream: September 23rd, 2021



Jonathan Joseph

Rachel Elspeth Gross

Hanan Besovic

Jonathan Joseph 

Hello everyone, welcome to today's installment of #ICanDoThat here at Little Red Fashion. We are going live as we do every Thursday this week. Rachel and I are welcoming @ideservecouture which is very exciting. The joys of technology I hope you are all having a wonderful Thursday.


Rachel Elspeth Gross  00:36

Oh the internet


Jonathan Joseph  00:37

Oh I know well I also I'm on my iPad today everyone and it has one of those keyboard cases so it's just not letting me type normally . Alright, and how are you today? My dear.


Rachel Elspeth Gross  00:54

Its a cool fall day in Florida so I'm pretty excited that its not disgusting out.


Jonathan Joseph  00:58

Oh great.


Hanan Besovic  00:59

Hi, everybody.


Jonathan Joseph  01:00



Rachel Elspeth Gross  01:01

Hi, how are you?


Hanan Besovic  01:02

I am doing great. How are you?


Rachel Elspeth Gross  01:03

We're doing so well.


Jonathan Joseph  01:04



Rachel Elspeth Gross  01:05

Its great to have you here with us?


Hanan Besovic  01:06

Perfect. I'm glad to hear that. How is everybody?


Jonathan Joseph  01:09

Oh, wonderful. There's a nice breeze coming through the window. I have been without a functioning air conditioner in my office for a little while and now it's cool enough that I can just throw the window open air flow and that is great.


Hanan Besovic  01:23

Oh that's beautiful.


Jonathan Joseph  01:24

Oh yes, I'm very appreciative of the breeze.


Hanan Besovic  01:26

Oh that's nice. I can hear in my apartment is like it's pretty cold and I live in Florida so I'm always I'm always in Long's long sleeve.


Jonathan Joseph  01:40

Oh, I need dry heat. I'm a dry heat kind of guy.


Hanan Besovic  01:43

I don't blame you.


Rachel Elspeth Gross  01:46

I'm also in Florida I'm up on the panhandle so I completely understand today a


Hanan Besovic  01:51

you understand, my, my, my struggles.


Rachel Elspeth Gross  01:55

My understands the struggle.


Jonathan Joseph  01:58

Yes, definitely.


Rachel Elspeth Gross  02:00

Oh, it's terrible. Alright, so usually I'm joining us now that doesn't mean you haven't seen these before doesn't know. We have these weekly conversations we like to talk with really interesting people about their particular facet of the fashion industry, everything we're doing is with the goal of helping children or young people achieve the career goals that they kind of fantasize about when they're young. And we were so excited to talk to you Hassan I deserve her tour because you've got this wonderful vision and you really have utilized your platform to bring a lot of things that are dear to us like sustainability and accountability and ethics in the fashion industry and so could you start off by sort of telling us how you got started?


Hanan Besovic  02:51

Sure. By the way if you hear somebody banging my neighbor's below me are decided today is the perfect day so so the if you hear anything it's them downstairs but when we talk about laws are we here I started I deserve a good tour a year and a half ago I'm just started because I wanted to talk about fashion I wanted to talk about like who brings what to fashion and I started talking about it on my personal account and I mean I was talking to my cousins and my aunts who don't know who Givenchy is, so I'm like this is completely wrong market this is completely wrong audience switch to something else so I started I created @ideservecouture and I started like talking about shows reviewing shows and then like the more you get I've been following fashion for 10 years now. But the more you get into fashion you realize how problematic fashion is also you know, I mean all of us can pretend and act dumb, that it's you know, it is this wonderful sphere that everyone is accepted and you're going to make it but that that's really not the case. When I was in New York not so long ago I always try to meet people that you know follow my account just because you know, it's the least that I can do. I met this great great kid who was from Pakistan and he just got accepted to FIT and I told him my flat out I'm like there's a good chance that you might not make it you know, but you know realize where you are right now and work the system so you know so like kinda like as much as we say that like not a lot of people are going to make it, fashion also is giving you answers, how to make it by the same token, you know, like what to do and what not to do. You cannot make all the mistakes yourself.


Rachel Elspeth Gross  04:49

Yeah, I really agree with that. And I think the two points I guess the first one is if an infrastructure already exists, then the best way to make a positive change. Just kind of to manipulate that, right? If you have access, if you can get inside, and you can make those systemic changes that you know, need to happen. And that's a really powerful thing. And the second thing is that a lot of behaviors that we have become very comfortable with or have been normalized are simply not sustainable. Not even in the fact that like, it's bad for the planet, or it's bad for humanity, but like, you can only grow to a certain extent, and that a certain point, like you hit your max, right? Yeah, yeah, we want all these brands and these things that matter to so many of us to survive, we have to make some good choices, right? Like, seems kind of obvious.


Jonathan Joseph  05:39

Yeah, there has to be a reconciliation between the fashion is art form that we love, and the practices surrounding the creation of that art and its effect on wider society. I think that's why my mission with Little Red Fashion is all about demystifying and democratizing all across the board. For every part of fashion. No matter whether you're a conservator, and you work in a museum, and you all about textile preservation and construction and deconstruction methods or a costumer or cosplayer. I'm very big, 10 view of fashion because it affects all of us in so many ways in reconciling that history, the history and practice with the love of the art form is what we're all about, and why I'm so glad you're here because your use of memes in particular, is iconic. And let's be real, like fashion, in many ways is like,


Hanan Besovic  06:30

it is a big, it is a big one. Now when you mentioned that one of my favorite things I ever did was for April Fool's. I said in fashion, we don't do April Fool's, just because there's already a lot of jokes. I think that, you know, it gets to people, and it gets the message across further than, you know, I hate to say it, then a serious post. You know, it's easier to comprehend, and it's easier to absorb the information if it's packaged through humor. I mean, I said it not so long ago, everybody likes to laugh. So I really I for me, it works not for everybody, it doesn't work. But for me, it is the best way to, to, you know, to get my point across and especially when it comes to like, serious stuff.


Jonathan Joseph  07:22



Hanan Besovic  07:23



Rachel Elspeth Gross  07:25

So do you have a particular? Like a fashion memory? Do you remember when you first like really connected with fashion?


Hanan Besovic  07:33

Oh, what got me into fashion. Hi, Albert, I have to say I'm sorry. Well, the first reason why I got into fashion was McQueen. I started I watched a spring summer 2010 Plato's Atlantis, and I'm like, Oh my god, those shoes are so cool. And then after that, I kind of like saw the horn of plenty. And then like, my undying love for McQueen just appeared. And then I was like, Okay, and then like, that's the time that Olivier was also, like, started at Balmain. You know, like, it was just like a lot of going on. I have to say that I didn't understand fashion back then. I was just thinking, you know, I was also what I was not even. I'm a I'm aging myself. I wasn't like I was 20. So like, trust me, like, the message behind the collection was the last thing that I was thinking about. So it was just like looking at looks and I'm like, okay, cool, nice colors, cool pattern, blah, blah. But, you know, there's so much more to it. But yeah, that was the earliest thing that I can remember at least


Rachel Elspeth Gross  08:38

makes a lot of sense to me. I mean, McQueen puts so much thought and so much of his own like biography into his work. It was really like, I don't know a lens into his wife that did everything. I mean, I completely share a fascination.


Hanan Besovic  08:52

Yeah. You heard those like designers that just like kind of like take this pain that they have and put it in work which I 100% adore You know, like the another person I was writing about him not so long ago, I wrote about Thebe Magugu, the South African designer, you know, who like, put the problems that he has the end of the South Africa has into his work and I'm like, that is brilliant. Like that's you know, that's what I want to see. So it's essentially very, I that's that's what I really enjoy, like about fashion.


Rachel Elspeth Gross  09:24

Yeah, my favorite. Yeah, my favorite designers are always the people who have to work, if that makes sense. Like they can't stop themselves from doing it. It's not a product. It's like, it becomes like art and I know there's this really magical place where fine art and high fashion overlap. And if I could live in that little little sliver.


Jonathan Joseph  09:46

I wish, Yeah. The dream.


Hanan Besovic  09:51

Definitely, definitely. I mean, like, you know, it's such a, what I do want to like emphasize I think like what I try to do, at least on my page, You know, I want to tell these kids like, you know, like, you're, again, you're not walking into something easy. You know you're walking into an industry goes extremely vicious. And you know, yeah, nobody's talking about it and that irritates the hell out of me because everybody's pretending that everything is fine.


Jonathan Joseph  10:16

Yes, yes, the very doe-eyed sort of whimsical like the fawn in the woods that just yeah.


Hanan Besovic  10:23

Everything is fine and dandy, but then like, when something happens, fashion is also the first industry that is not going to take credit for anything. So you know, if we're not going to have a conversation about this right now, when are we going to have a conversation? You know, I mean, like, a lot of people do take my page and like, I get messages, you're mean, you're this, you're that and I'm like, it is not mean, if it's true. You know, I mean, like I cannot, you know, I cannot justify a couple of people that what they did, but like, it should be talked about, you know, I'm, I'll take an example of Alexander Wang, for example, who still is in business, and there are celebrities that are wearing his clothes right now. And, you know, we all know what happened. But and, you know, he's just like one of many, one of many designers that like, kind of has like this stain on him, so, and these kids should know that.


Rachel Elspeth Gross  11:16

they should. And that's kind of what Jonathan was saying before with the demystifying, that's really important to us, because you can't, I mean, there's this ivory tower thing, right? Like there's this exclusive mysticism worshipful. And not to say that I don't definitely wish particular brands. But on the other side, if you look at Balmain right now, and you look at Balmain in the 1950s or 60s, and I mean, there were no neon Crocs, that was not something that was part of it. And it's very curious to look at the DNA of a particular iconic, you know, company over such an extended period of time, and what were the priorities, then what are the priorities now, and if that company, not just, you know, Balmain, but anyone wants to survive, if they want to attract the best talent, if they want to make money. They need to, I mean, everyone needs to think about how we operate.


Hanan Besovic  12:11

It's funny that you mentioned Balmain. And I don't say this often. It is, especially Olivier. I, I hear a lot about other, you know, about designers and everything. I never got a bad message from anybody about Olivier. And that makes me happy. I got messages that have kids that entered for him, I got messages from people that worked with him, I got messages from everybody. And he is one of the rare designers that I can say that treats everybody with kindness. And I love that for me when I know about that. I don't need anything else, you can have a bad collection, I do not care. This is like something that I want to applaud and I want to uplift. So for me in my books, he cannot do wrong, just because I heard so many people say nice things. And whenever somebody leaves his team, he throws this, like, big party for them, you know, it is that humanity, and it is this, you know, this, I don't know, kindness that I have to applaud. So so you know, like him, there's a couple of other designers but like, he's the first one that like comes to my mind, just because he's extremely nice. And and, you know, as much as there's bad people in fashion, there's also great people in fashion.


Rachel Elspeth Gross  13:34

Yeah, there really are. And it's important to not get lost in the criticism. And I think that's one of the things your humor really helps with. playfulness can make, you know, more difficult conversation. realistic. And there been so many things in the news in the last three months about various companies choices, or people's decisions to make partnerships that, you know, hurts a little bit, doesn't it? Like,


Hanan Besovic  14:03

you know what it does it, it all depends how you take criticism, if you know how to like, for example, what I always try, and I said this on previous lives, my criticism is never bad. I try to be at least you know, not negative at all, because I don't think the negativity helps. But if something is true, and it's honest, and it's my opinion, nobody should be taking it as if I'm telling you, filing is too strong, you need to make a simple that's not negative that that is an advice from somebody who represents a majority of how your fashion is being perceived. I'm not in, I'm not in the front row. I don't see these clothes up in person, but I see them on pictures. And I'm telling you my opinion, which is free, but I'm not on the payroll at this point. So if you do want to get an opinion of somebody who is just observing What is being presented to them without having any affiliation to you? It's better to listen than to hate. You know. So I mean, like, if you're going to hate and I had, you know, I had designers block me, because I said that I don't like their fabrics. If they use better fabrics, that product would be a lot better. So if you're going to take that route and just block me You are blocking kind of like an honest feedback from from somebody, you know, I'm not, I'm not telling them hire me. I'm telling them like this, maybe try this.


Jonathan Joseph  15:35

Yeah, I mean, the ability to take critique needs to be taught better. That's one of the things we've been working on with some educators in the Philadelphia area, to try and build a platform to help educators, Proctor conversations about creative arts, like fashion, and things like that, because I think not being able to take critique is endemic, it's everywhere. A lot of people are very unable to take constructive criticism, and it leads to very toxic work cultures.


Hanan Besovic  15:58

I just mentioned, I just mentioned Olivier. I remember his last, I think it was the last season that that he did, like GIFs, on, on on Vogue runway, I sent him a message. I'm like, you had so much details and so much beautiful work that none of it can be seen, because you're using GIFs. And he said, I 100% understand. So you know, like, I don't need somebody to give me a medal. You know, just just be like, okay, that actually makes sense. Or to me, it doesn't make any sense. I'm hoping to suggestions, even though


Rachel Elspeth Gross  16:35

this balance that you're talking about this dialogue, just conversation, I mean, you've found your way to some I mean, I follow your stuff. You've been at some shows recently that probably a fantasy, you know, for many


Hanan Besovic  16:48

Yeah, yeah.


Rachel Elspeth Gross  16:51

versus the magnetism that is possible, the ideas that can be discussed when a person or a company is willing to hear what their consumers are saying to them.


Hanan Besovic  17:03

That's true. I mean, I did, I went to see Scott earlier, and then I went to see Valentino in Venice. And I got it. For me, all of that is funny, just because it is unexpected. You know, I did not create this profile to be like, Okay, I'm gonna go to shows, you know, I'm gonna deter the, you know, it was more like, let me talk about fashion. And I'm glad that there's like, people that understand what I'm doing. And, you know, for me, I try to make a lot of things a joke, because I want people to laugh. And I want designers to laugh also. Um, but but I hope that it comes off that way. I hope that it doesn't come off as like, he is just hateful.


Rachel Elspeth Gross  17:47

You never know. I mean, I hope.


Hanan Besovic  17:51

I hope not even when I'm making you know, what I'm talking about Vicki? Victoria Beckham. You know, I don't have nothing against these people, or Kendall or anybody. I don't have nothing against them, you know, right. Do I have a problem with nepotism and fashion? Of course, I think everybody should have a problem with nepotism in fashion. I think the problem with nepotism.


Jonathan Joseph  18:12

I was just gonna say broadly in general. Like this is not groundbreaking. I don't know like I to me, and I see that you would you do it. You know, a lot of my inspiration behind Little Red Fashion as a concept was really trying to shortcut all these things, and get to kids, when they love fashion or engaging with it and get them to be conscious consumers of this media, whether they're buying garments, or accessories from houses and things. It's so important to start deprogramming some of the things that this industry especially in recent decades, it's about programming and well now we know better, so let's do it. Yeah, and let's have those conversations. And we're just trying to build tools to make brokering those conversations easier for kids who like to talk to the adults in their lives and learn about it in that kind of a way.


Hanan Besovic  18:55

I mean, like, I'm sure that there's a lot of kids watching this, if I can give any advice to anybody who wants to make it. Have a good team behind you. And I'm going to say that that is the most important thing. Have a good and honest team. Emphasis on honest. The last thing that you want to do is surround yourself with people because that is never going to help you. You can have a great vision you can have everything lined up for you. If you don't get some sort of sincere criticism from your people that are around you and want the best for you. That is such a mistake. Look at people like look at Peter toe look at Christopher john Rogers, those kids and for me, they're kids because they're younger than me anything that is like younger than me by one day, this kid. I'm kidding.


Rachel Elspeth Gross  19:49

No, I feel the same way. Right?


Hanan Besovic  19:53

It sucks. But but but look at it. You know, look at that team. You know, it's like group effort one person is representing but it is a group effort. And that's why they're thriving have an amazing team behind you that is, that is such such a huge benefit, honestly.


Jonathan Joseph  20:10

Oh yeah.


Rachel Elspeth Gross  20:11

yeah, one of my mentors, one of my closest like fashion friends, a gentleman who did some pretty crazy amazing work in London in the counterculture scene in the 70s in the 80s has talked to me a lot about how self editing is really difficult, and how it's an important skill to cultivate but it's also something you can't do on your own. And I think that really speaks to what you just said about having a team that a you can trust and be you're willing to listen to, I mean, the most genius person in the world never makes anything 100% solely by themselves. And I really think one of the big things we're trying to do at Little Red Fashion is to show how important all of the work is. How interesting all of the work is how fun all of the work is. I say on this show a lot that I believe that human beings are better people when they're making work, I think when people are doing work they love the kind of can't help you anymore. And that you know, not everybody has the same skills but there's a lot of things that need to be done and in the world of fashion there's this idea Oh, there's the designer and they do all of the designing and then there's the models and they're on the runway and then there's tog refer and that's how I gets to vote and there's hundreds of people in between all of those things who make all that.  It's a huge process yeah it's a process and it's a huge team but you know it's a habit the team you're going to be fine have a good and honest team because you know it's it's such a it's such a fake industry fashion


Jonathan Joseph  21:58

I mean yeah and to the point of someone in the comments right now you know, when did the journalism have to get lost we need it back Don't we? You know, there is a praise machine like there is no genuine critique within a lot of the fashion and when there is it sticks out like a sore thumb and it's great but like it it's also not debugger, you know? It doesn't


Hanan Besovic  22:17

to be honest the days of honest fashion criticism in the magazines is gone. You wont to see that.


Rachel Elspeth Gross  22:26

Yeah, I think about Virginia Pope in the 40s 50s 60s, Teri Agins of Wall Street Journal in the 80s in the 90s I mean there have been women and men as well of course or people don't identify as either who have done good work but it really has become a publicity machine a glossy sales force.


Hanan Besovic  22:46

but that's just like that, you know what when you understand that it's easier to get over it you know now when you look at you want to get some honest opinion go to twitter twitter people on Twitter mean as hell but they're honest at least about it you know you're not going to I mean that's not you know not not so long ago I mean we you know, we live in a time where you know and I'm nothing against them you know a @dietprada we live in that time we live in the property in the time where we're waiting for a collection there's people that are waiting for a collection to accuse the designer of stealing that's that's the time that we live in. I mean look at look at Virgil at Louis Vuitton for example you know I, me personally I like his work for Louis Vuitton but I think that like there's people that are just like waiting to see what they can choose some of ceiling you know, so you know if you want some real opinions, Vogue and Harper's Bazaar is not the way to go. You're going to see these like love letters to fashion designers just being my you know, he did amazing that was great never you know teen


Rachel Elspeth Gross  24:02

Teen Vogue is my personal favorite. I mean was Teen Vogue is like oh my god, I'm so impressed by this.


Hanan Besovic  24:11

I never have to look at it. I never had a Teen Vogue in my life. I do have like the September issue like right next to me and and and you know, it was just say that it's interesting. That's all I'm going to say


Rachel Elspeth Gross  24:25

well check out the Instagram account for Teen Vogue you'll see it's a radically different experience and if.....


Hanan Besovic  24:33

I would hope so.


Rachel Elspeth Gross  24:34

but any target oh yes gonna be you know, given a more realistic or a more constructive criticism. Yeah, there's I mean, that's Yes, please give that to the children make sure


Hanan Besovic  24:48

yeah, but if you you know, if you want again, if you want like honest opinions, social media is your honest opinion. You know, and yeah, that's, that's that's fine. You know, like, there is there is kids like me, I just referred myself as a kid, right? There's, there's people like me, you know, they will that will tell you what, what they think I get a lot of a lot of kids that just, you know, just started with their first collection, and they're like, please tell me what you think. And the first thing that I say back, I'm like, if I don't like it, you cannot be mad at me, does the first thing that I say, and you just give them advice, you know, it is just a completely different perspective. And they might like it, and they don't have to like it, but they asked for it. And for me, honesty is the best policy when it comes to that.


Rachel Elspeth Gross  25:34

How wonderful that young people are seeking out honest you know, feedback.


Hanan Besovic  25:39

Exactly, it is so beautiful to see that honestly, just because you know.


Jonathan Joseph  25:44

You need it to grow fundamental,


Hanan Besovic  25:46

Correct, correct, you really, you really do need that and you know, you need somebody that's going to give you a you know, just a different perspective of your work. And the pride is something that can get in the way. But, you know, like, if you're going to if you're not going to know how to take the criticism, this is not your industry, then this is not, it's not the right way to go. You know, it sounds awful, because I don't want to tell anybody what to do with their life. But you know, you are that or learn how to take the criticism and learn how to grow thicker skin.


Rachel Elspeth Gross  26:19

Yeah, everyone needs a certain amount of that. I mean, you have to be able to go into a work environment, and hear criticism and understand that it is not a personal attack, that it is not diminishing your value, your skills, your ability, but that in a very specific frame the lens, there is a point a message a goal. And again, it's back to your team message. Having a group that will, you know, help you with that is hugely important. And I love seeing groups of young people who have maybe not the same advantages or opportunities or finances, who solely through their work, and their love of that work, you know, crawl up and make up the world. Listen, I love to watch kids yell when I love.


Hanan Besovic  27:05

Let me let me just answer this question is this but do you say why you don't like it? 100% 100%? I think if you can, if you say that I think that's the that's the difference in social media when it comes to opinion and a criticism. Opinion sounds. I don't like that dress. Criticism is different criticism if you have your stuff backed up. That's a good criticism. Yeah. Everybody, everybody has an opinion, if obtained dress is to pick or it's too pale. That's 100% and nobody, nobody is saying that. It's wrong opinion. Everybody's entitled to their own opinion. But it is something that you know. When it comes to criticism, you have amazing designers. Yves Saint Laurent would prohibit people from coming to their show, to his show after he you know, they were they would write a bad review.


Jonathan Joseph  27:58

Oh, yeah.


Hanan Besovic  27:59

 Oh, a long time ago, you had a lot of those people. But it doesn't mean that like it's at the end of the day, it's just an opinion.


Rachel Elspeth Gross  28:10

So if you're gonna suggest one thing, what is one maybe overarching or basic idea that you think would help this industry we all love so much?


Hanan Besovic  28:21

Um, I'm gonna say a couple of things. Yeah, please. Focus on young talent. There is nothing better. I mean, don't get me wrong. I love Prada. I love Balenciaga. I love all the brands that have been around for such a long time. young talent is where it's at. Because these kids are giving us like a fresh take on everything. And we you know, I am 31, I cannot see how fashion looks in the age through the eyes of somebody who's 21, I can see when they do it. It is this like fresh take on like everything that they know everything that they learn, and they're always trying to bring something new. I love that. You know, for me, young designers are so so so cool. I would rather wear I don't know, I'll say Telfar or Thebe than then Philipp Plein, but who would want to wear Philipp Plein, I'm kidding. I think one of the thing now that I mentioned him, I do have to give credit to all the people that I criticized. And I have to I wanted to write that on my page not so long ago, you know, like Philipp Klein and Maria Gracia and to all the brands I criticize, just because they take it and they're fine. You know, I love that, you know when you could take a criticism even if it's negative. Nobody loves me so far except one designer but other than that, it's I think it's Hilarious.


Jonathan Joseph  30:01

Oh, yeah, no, that's great. But I just also want to thank you for joining us, I hate to wrap it, but we're running on the top of that half hour. So this is a little abrupt, but I just wanted to make sure to thank you for your first account. Secondly, for joining us, and thirdly, you know, for being apart of our Little Red Village in terms of giving advice for kids who love fashion or young people that want to get into the industry, regardless of where within it they find themselves.


Hanan Besovic  30:28

No, no, thank you so much for writing me honestly. It was such a pleasure.


Jonathan Joseph  30:32

I know I could go on for like another hour I but....


Rachel Elspeth Gross  30:35

We have one question we have to ask because we do this every time. We always want to know if there's a book that you particularly love, or moved you or changed you something about fashion. That's a book, we're building this book list, and we're trying to make sure that we always have I got it. I got it. I got it.


Jonathan Joseph  30:56

I love it. It's right there. Wonderful.


Hanan Besovic  30:58

It's right there on my boots. On the right side. Um, I have to say who recommended this book for me, I think I'm sure you know who Alexander fury is. One of the I think one of the best fashion people out there. A extremely knowledgeable, be extremely nice. Um, so he told me when we started talking, and I'm like, he did this live where there was like 700 million books behind him. And I'm like, Okay, this is my person. Oh, my God, give me Tell me, tell me three books that that you would recommend. And one of the books that he recommended is called Fashion Conspiracy. And the Fashion Conspiracy is written by Nicholas Coleridge. And it goes in depth. I think that he had like interviews with I think 400 people. But this is not like a question and answer type of a book. This covers literally everything. And it gives you different parts of everything. It's giving you the from the sweatshops in China, to how Milan became you know, how Italy supported their designers. You know, then it gives you like the problem with with British manufacturers and like why British designers have such a difficult time. It's giving you like a lot of backstories the rivalry between Saint Laurent and Karl. it's giving you literally everything Honestly, it this is definitely the best book that I read. And it just covers everything.


Jonathan Joseph  32:52

I'll have to add that to my library.


Rachel Elspeth Gross  32:53

Yeah, I'm gonna go buy it right now.


Jonathan Joseph  32:54

Gonna go buy it right now.


Hanan Besovic  32:55

Trust me, when after I after I These are my little like. (point to books with post it notes)


Rachel Elspeth Gross  33:00

 Oh, I do that too. I've been trying to figure out how to get a post it sponsorship just to cover the cost.


Hanan Besovic  33:06

When you figure it out, let me know why it's sad. It's so sad. So I judge I judge how good the book is by how many of these I have. So I think this is one of the best books I've ever read. As far as fashion goes.


Jonathan Joseph  33:21

That's because we haven't sent you this yet. But we will.


Hanan Besovic  33:24

 Wait what is it?


Jonathan Joseph  33:25

It's our first book. It's our first book.


Hanan Besovic  33:27

No away.


Jonathan Joseph  33:28

The Little Red Dress Yes. So we have 12 books planned The Little Red Dress is the first one and these are the preview copies. So they just came from the printer and this is the buyers page. It follows the story of a little red dress as it goes from sketch to sample to runway to show room to photoshoot ends up in a consignment store by with a suspiciously Apfelian looking curator with some very lovely glasses. Her name is Sadye. She's great and she takes the little red dress museum where it like wraps up its life and sort of tells you its life story and it is available for pre-order starting in October but


Hanan Besovic  34:09

Oh look at that!


Jonathan Joseph  34:13

Yes. So anyone who's watching you should definitely head to our website and get yourself perfectly fit for fashion week in February. Yes, there are six augmented reality activations throughout it but like build more contacts. So if there's a third grader in your life that loves a fashion book or you just need something super cute to play with on the toilet but also has a thing you can use your phone either way and she's a saucey little red dress. So you'll have to send you this and add it to your bookshelf.


Hanan Besovic  34:46

Oh definitely definitely when when is out is it out now.


Jonathan Joseph  34:52

You can you can go preorder it because we will be shipping them in February because we are also as of today in 14 In different classrooms, we just are doing our first partnership for our Little Red Literacy program that works with small businesses in order to provide free classroom sets to classrooms. That happened today as well. So it's a very book candidate here the office


Hanan Besovic  35:15

space that is so nice. I'm very happy to hear honestly like I always like to hear them when somebody is doing something good for fashion, honestly. So it is when the book comes out, let me know and then I'll definitely go in and put it on my story and, and and spread the messages.


Jonathan Joseph  35:29

Oh, yeah, well, we'll definitely send you send you a copy and a little other stuff that's behind the scenes that we won't talk about here. Because I have a feeling you'll appreciate it. But thank you all for joining us for another installment. I can do that here at Little Red Fashion. I'm Jonathan Joseph. It's very hot in my office and I want to go, thank you all. And we will see you next week at 330 for another installment of I can do that here as part of our Little Red Village initiative. Bye everyone.


Rachel Elspeth Gross  35:54

Thank you so much and Bye.


Hanan Besovic  35:56

Bye bye.

Jonathan Joseph


Little Red Fashion Creator and CEO Jonathan Joseph is a fashion loving visionary & consultant who's loved fashion since childhood. After consulting in the luxury space for a bit, he was inspired to write The Little Red Dress. From there he realized kids who love fashion lack the same level of targeted resources from books to tech that their peers who love music or sports have had for ages. Our entire vision is dedicated to his mom, Margaret, who started his love of fashion as a kid looking for unique socks to cover his leg braces!


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